Unfortunately, success doesn't come to "normal" people. Success comes to those who think differently, dream differently, and act differently.

So, yes... I am weird. And you are too - and that's a good thing! In fact, it's a great thing!

But what does this have to do with marketing and business success? Actually, quite a lot...

If you want your marketing, and your business, to be successful, you have to be different! You have to stand out from crowd.

It doesn't matter what business you're in. If you're selling toothbrushes, you had better find a way to set yourself apart from all other toothbrush sellers out there, or you'll get lost among them.

If you're creating an ad or sales letter, it had better be unique enough to stand out from rest of ads and sales letters or you won't get anywhere. (You still want to use tested and proven copywriting methods - but your "offer" has to be unique.)

If you're using a marketing strategy that everyone else is using, you'd better find a unique twist that will make your strategy out-pull everyone else's or you won't make any money.

To be successful in business and marketing, you have to set yourself apart! You have to stick out of crowd. You have to make some noise. You have to get noticed! You have to be a little weird.

If you don't do this, you won't make it. I cannot stress importance of this enough...

So, your Job #1 is to look at all your competitors. Study them. Adopt their strengths and find out their weaknesses. And, come up with ways to separate yourself from pack!

If you do things just like everyone else does, you won't get noticed. You won't draw customers to you. Nobody will know your business exists.

Find uniqueness or "weirdness" of your product, your business, and of yourself. It's your uniqueness that makes you successful!

And next time someone says, "You're weird," take it as a huge compliment and say "Thank You!" ;-)

Best Regards,

Bryan Kumar

Find Out How You Can Profit From The Internet in 24 Hours or LESS… Guaranteed! Free Report!

Article Author Bryan Kumar a highly respected internet marketer. sunnydin.com is a partner of Bryan Kumar.

5. With a percentage only a few digits behind fourth, people attend just to meet new people with similar interests. If one event was successful for them one year, they will most likely return without much persuasion.

Language: Meet new people, plenty of time to network, popular, team activities, interactive, pleasure, sold out early last year, don't wait, laugh, enjoy, carefree, playful, festive, entertaining, amusing, curious.

6. In low teens, approximately 10%, these learners just like to expand their everyday lives. They want a simpler, easier, way of living day-to-day. They like shortcuts, appliances and tools that they use regularly that are new, faster, and easier to use. They will toss out a two year old still working appliance to have one that makes their life just a little bit easier.

Use words and phrases that save them personal time or money always works well. Things that help fix things easier, decorating like a pro, cook in less time, and discount travel. They prefer group events rather than single family or solo pursuits. They want to learn only bare information that applies to now and 100% to what they need at moment.

Language: Now, current, inexpensive, lowest, terrific value, compare, affordable, gain, best buy, best bet, cuts, brief, compact, slim, minute, a dash of, condensed, compressed, anywhere, diminutive, versatile, safety, popular, special features, durable, useful, new.

7. Tied with #6 around 10%, this group of learners attend because they are bored, thought it would get them out of their rut, so they will not be alone, and if it helps them finish outside home tasks faster and easier.

Language: Speedy, easy as 1-2-3, effective, efficient, fun, team, buddy, group, play, easy [anything], intimate, usual, exercises, joint, together, jointly, give, share.

Knowing what type of learner you want to attract to your seminars, workshops, TelePrograms, conferences, expos, or other type of learning events. To find similarly attractive words, phrases to sell to your chosen group of learners, use a synonym finder. Begin a list of words and phrases that attract your market before you create any marketing material -- printed or electronic. Add this invaluable information to your target profile.

Also know that percentages don't indicate amount of revenue possibilities. For instance, just because a type of learner you choose to market to falls into lowest percentage doesn't mean that they don't have enough discretionary revenue to pay for learning.

The most important key to all this is to learn to address each group separately. For example, if part of your marketing campaign included e-mail marketing announcements. You would create a separate e-mail (or more) for each group and not try to roll all groups into one e-mail. Please take heed in this last statement. Trying to put everything into one marketing piece is most common mistake that new business people fall into and biggest culprit to no success.